Title: Red Meat Prices Surge in August 2024 – Consumers Feel the Pinch
Sharp Increase in Red Meat Prices
Recent reports indicate a significant rise in red meat prices in August 2024, continuing an upward trend observed in recent years. According to field observations in Tehran, the price of veal and lamb fillet now ranges between 1,150,000 to 1,350,000 tomans per kilogram. Similarly, lamb leg cuts have reached approximately 1,000,000 tomans per kilogram across different parts of the capital.
Detailed Price Breakdown
Market data shows lean veal priced at 900,000 tomans per kilogram, while mixed veal and calf liver are each selling for 850,000 tomans. Additionally, lamb cuts with fat (including tail fat) have risen to around 850,000 tomans per kilogram—marking an increase of roughly 100,000 tomans compared to the previous month.
Declining Purchasing Power Impacts Demand
Butchers and meat retailers report a noticeable decline in consumer purchasing power. Many customers who previously bought several kilograms of meat are now opting for smaller quantities—often less than a kilogram per purchase. Industry experts warn that sustained price hikes could further stagnate the red meat market.
Shift to Affordable Alternatives
As prices climb, households are increasingly turning to cheaper protein sources such as poultry, sausages, or organ meats like gizzards. This shift reflects broader economic pressures on consumers, with affordability becoming a key concern in daily food purchases.
The trend highlights the challenges facing both consumers and the meat industry, as rising costs reshape buying habits and market dynamics.
