Title: Apple Joins Threads After 2-Year Delay, Instantly Gains 4.8 Million Followers
Apple Officially Joins Meta’s Threads
After a two-year wait, Apple has officially joined Meta’s social media platform, Threads. The verified account, linked to Apple’s Instagram, gained nearly 4.8 million followers within hours—despite having no initial activity.
While Apple’s subsidiaries, including Apple Music, Apple News, and Beats, have been active on Threads since its mid-2023 launch, the company’s main account remained absent—until now.
Instant Following Thanks to Instagram Sync
Threads’ auto-follow feature, which syncs with Instagram, allowed Apple’s account to amass millions of followers instantly. Given Apple’s 34 million+ Instagram following, the rapid growth comes as no surprise.
Apple’s Varied Social Media Strategy
Apple’s approach to social platforms varies significantly:
- X (formerly Twitter): Used mainly for event and product promotions, with 10 million followers but minimal interaction.
- Facebook: Largely inactive.
- Instagram & TikTok: Highly active, sharing “Shot on iPhone” campaigns and product tutorials.
A Strategic Move in the Social Media Race?
Apple’s quiet entry into Threads suggests a calculated step into the ongoing Threads vs. X rivalry. As Threads positions itself as a stable alternative to X, Apple’s presence could signal its willingness to engage in evolving social media dynamics—without committing to heavy content output.
The move highlights corporate adaptability in digital spaces, even for a company known for selective platform engagement.
