Rewritten Title: Market Adjustment: Iran Khodro’s Peugeot 207 Sees Notable Price Corrections
Article:
A significant price adjustment was observed in Iran’s domestic automotive market, specifically affecting the popular Peugeot 207 family of vehicles produced by Iran Khodro. On October 5, 2024, various models of this hatchback saw their market prices decrease by amounts ranging from 5 to 20 million Tomans.
Price Adjustments at a Glance
The most notable change was for the manual transmission Peugeot 207 Panorama (with steel rims), which experienced a 20 million Toman decrease, bringing its price down to 1.085 billion Tomans from previous levels. The automatic transmission variant also saw a significant drop of 11 million Tomans, now trading at 1.232 billion Tomans. The more economically focused Peugeot 207 with the TU3 engine saw a 5 million Toman correction, settling at 869 million Tomans.
A Tale of Two Domestic Models
The report contextualizes these price movements within the broader landscape of Iran’s automotive industry, highlighting the Peugeot 207 and the newer Tara as two of Iran Khodro’s flagship products for consumers. The Peugeot 207 represents a well-established platform with a sporty and youthful appeal, while the Tara is presented as the result of the company’s technical upgrades and modern design philosophy, showcasing the industry’s forward movement.
Comparative Analysis for Consumers
For potential buyers, the situation presents a key decision point. The Peugeot 207 is noted for its enduring and attractive body design, sharp lines, and sporty feel, which have made it a favorite among younger drivers. The Tara, in contrast, offers a more modern aesthetic aligned with global design trends, providing a more spacious cabin, superior ergonomics, and a larger trunk, making it a strong contender for family and long-distance travel.
From a technical standpoint, both vehicles utilize 1.6-liter engines from Iran Khodro’s powertrain family, with the Tara’s updated TU5P engine offering slightly more power and torque. The report also indicates that the Tara’s automatic transmission provides a smoother performance in urban driving conditions. In terms of features, the Tara holds an advantage, offering a comprehensive suite including stability control (ESP), traction control, multiple airbags, a rearview camera, and cruise control in its higher trims.
This market activity reflects the dynamic nature of the domestic automotive sector, providing consumers with evolving choices and value propositions.