Title: Summer 2025 Purchasing Trends: A Sociological Insight into Health and Lifestyle Priorities
A Shift in Consumer Habits
This summer, purchasing patterns among the Iranian populace have taken on a distinct character, marked by a unique fusion of health consciousness and modern lifestyle trends. Recent data from a major online retail platform reveals that consumers are not only pursuing trendy and unique goods but are also making a decisive turn towards healthier living, even aspiring to become their own baristas at home.
The “Matcha Wave” and the Rise of Domestic Brews
A key indicator of this shift is the soaring popularity of matcha, the green tea powder favored by Generation Z. Searches for the term “matcha” have increased by 3.4 times compared to the previous year, with actual purchases growing by 1.6 times. This signals that the global “green wave” of matcha has now firmly arrived in Iranian households.
Simultaneously, the purchase of traditional Iranian tea has also seen a remarkable surge, growing 2.6 times more than the previous summer. This points to a balanced consumer approach that embraces both global trends and domestic products.
Organic Coffee and the Home Café Culture
Coffee enthusiasts have also been active participants in this evolving market. Purchases of organic coffee have increased by 2.7 times, underscoring a growing demand for quality and natural products. The trend suggests that people are now more attentive than ever to their health and lifestyle—or perhaps they are also keen to showcase their homemade matcha lattes and artisanal coffee cups on social media.
A Reflection of Modern Aspirations
Whether driven by genuine wellness goals or the desire to participate in contemporary social trends, health, beauty, and modernity formed the three core pillars of this summer’s purchases. The data indicates that there is no longer a pressing need to visit a café for a specialty drink; the new generation prefers to craft its own matcha with hand-frothed milk right at home, reflecting a broader movement towards self-sufficiency and curated domestic experiences.