French Luxury Motorcycle Maker Midual Returns with a Handcrafted Masterpiece, Challenging Automotive Elites
In a striking statement on European craftsmanship and exclusivity, the French manufacturer Midual has broken years of silence with the unveiling of its Type 1 Series 3 motorcycle. This ultra-luxury vehicle, priced at a staggering €186,000, is positioned not merely as a mode of transport but as a hand-built work of art, continuing the company’s tradition of valuing meticulous construction over flashy performance statistics.
A Sculpture on Two Wheels
The Series 3 is distinguished by its unique design and a monocoque aluminum body that ingeniously combines the frame, fuel tank, and bodywork into a single, seamless unit. This foundational component alone requires hundreds of hours of manual labor to shape, a significant factor justifying its premium price tag. The result is a polished sculpture that appears more suited for an art gallery than a public roadway.
A Niche of Exclusivity and Proven Demand
Midual’s strategy of extreme exclusivity has a successful precedent. The company previously released the limited-run Quintessence model, priced at €300,000, which sold out immediately. This demonstrates a sustained and enthusiastic market for such high-end, exclusive motorcycles. Like its peer Brough Superior, Midual focuses its investment on beauty, rarity, and handcrafted quality rather than competing on raw speed.
Uncompromising Attention to Detail
Production of the Series 3 is capped at just 20 units. Every line, curve, paint finish, and even the single-piece aluminum seat is executed with a level of precision typically reserved for fine jewelry. Its 1036cc flat-twin engine is designed more for smooth, comfortable touring rides than for competing with high-performance superbikes—a design philosophy the company prefers not to over-emphasize.
A True, Yet Rarely Used, Road Machine
The entire manufacturing process for the Series 3 takes place in Angers, France, with each unit undergoing a 300-kilometer road test before delivery. Midual firmly states that this is a genuine road-going motorcycle. However, given its price and artistry, it is anticipated that these machines will predominantly become prized possessions for discerning collectors.